Eastern Cape Women's Magazine is a publication aimed at addressing women issues, lifestyle and all factors of life affecting women. the magazine circulates within Eastern Cape focusing on women from an early age and to a grown up and matured stage in both rural and urban areas.

Research on women has focused predominantly on the portrayal of sex roles in various mass media and different types of messages disseminated by the mass media. Content analysis is the most commonly used approach in the study of media images of women.

What inspired the establishment of the Eastern Cape Women's Magazine  are debatable questions relating to how many women are represented in radio, television, in the press, and film? 

The Eastern Cape is recognized as one of the poorest  provinces in South Africa. This is largely due to socio-economic economic challenges of the homelands where subsistence agriculture predominates. In the previous years people would relocate to other provinces for better jobs and opportunities mainly because they had better offerings.

It is due to this fact that the Women's Magazine is based in the Eastern Cape, so to help realize the province's quality and resources - thereby help promote and praise icons and areas that aren't even recognized while installing the pride of the province's heritage.